Digital Product Designer
Singapore Permanent Resident
Skills
User experience design
Design leadership & operations
Zero to one
Mixed-method UX research
Branding & visual identity design
End-to-end dervice design
Conceptualisation and video production
Go-to-market strategy
Tools
Miro
Canva
Figma
Google Suite
Notion
Jira
Confluence
Photoshop
Illustrator
Premiere Pro
After Effects
ChatGPT
Experience
2024 - Present
🧾 NTT Data Payment Services
Lead Product Designer
Drive product discovery efforts for B2B payments in manufacturing and travel sectors across APAC, and connect in-house capabilities with partners to offer end-to-end working capital management solutions.
2023 - 2024
🏝️ Career Break
Rest and reset
I took a break to slow down while reconnecting with my loved ones and a bit of traveling. I also worked part-time to coordinate financial assistance for low-income families, ex-inmates and youth at risk.
2022 - 2023
🛴 Neuron Mobility
Lead Product Designer
Established a customer-centric design framework, ensuring compliance and efficient decision-making. Improved accessibility and consistency through design system audits, executed mixed-method UX research and led a lean team of 4. My strategic planning efforts included prioritisation and road mapping to drive impactful design initiatives.
2021 - 2022
💰 Delivery Hero
Lead Product Designer
Designed a wallet app for rider salary payouts aimed for a global roll-out of 70+ countries, user-centric design principles, and led a lean team of 3. I collaborated on brand development, established design rituals, and conducted mixed-method UX research to inform and measure product improvements.
2018 - 2021
🌾 Yara International
UI Designer > Sr. UX Designer > Design Lead
Oversaw the design & research roadmap and activities, developed customer journeys, and restructured the design org. I launched impactful initiatives, including a loyalty program for agriculture retailers and a Q&A platform resulting in 300% organic growth. My role included managing a team and democratising insights for the consumptions of all teams in Confluence.
2016 - 2018
💉 Holmusk
Visual Designer
Rebranded the flagship type 2 diabetes program, managed visual needs for product and brand, and owned the dietitian-facing management platform. My contributions extended to refreshing UI, supporting various visual elements, and maintaining a cohesive design approach across platforms.
2011 - 2016
🎨 Wunderman
Digital Designer
Honed my design craft and resilience through that 5 years dedicated crafting diverse visual elements, including landing pages, websites, banners, social media content, motion graphics, and video productions. Wrote a piece of my agency experience here.
Education
2025
Associate Degree in Ministry
Alphacrusis University College
Make sense of growing needs of society today through theology.
2013
Advanced Certificate in Theology
CHC School of Theology, Singapore
Practical ministry training with a sound biblical theology foundation.
2007 - 2010
Diploma in Multimedia (with Distinction)
Nanyang Academy of Fine Arts, Singapore
They taught me an all-rounded multimedia tools and I helped me figured out what I didn't like, e.g. filming and animation, and and what I liked coding & designing websites.
2004 - 2007
Science Stream
SMA Negeri 4 Denpasar, Bali, Indonesia
Figuring what I want to pursue for university while puberty hit hard.
Astronomy Club: represented Bali in National Level.
Computer Club: won a couple of web design competitions.