mobile
research
brand
design systems
Designed a wallet super app for the gig-workers
Designed a wallet super app for the gig-workers
Designed a wallet super app for the gig-workers
Designed a wallet super app for the gig-workers
Designed a wallet super app for the gig-workers
Designed a wallet super app for the gig-workers
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Delivery Hero has 1 million food delivery riders in their ecosystem globally. Our goal was to use this as a starting point to reach the 1.2 billion people who do not have access to banking services. We aimed to create an unconventional digibank that genuinely meets the needs of the blue-collar population.
It was a newly formed team, and we hired, designed, and created the brand from scratch. Building a zero-to-one product with 70+ countries in mind.
Timeline
2022
Company
Delivery Hero
Role
Product Design & Brand
Timeline
2022
Company
Delivery Hero
Role
Product Design & Brand
Approach
Approach
1
Build context on food delivery in DH
Gathering what they have known and currently doing and existing research insights
1
Build context on food delivery in DH
Gathering what they have known and currently doing and existing research insights
1
Build context on food delivery in DH
Gathering what they have known and currently doing and existing research insights
2
Problem definition and prioritisation
We have an initial premise on the problem, so we should further investigate the end-to-end salary payout process to identify problems we can solve that will truly make a impact.
2
Problem definition and prioritisation
We have an initial premise on the problem, so we should further investigate the end-to-end salary payout process to identify problems we can solve that will truly make a impact.
2
Problem definition and prioritisation
We have an initial premise on the problem, so we should further investigate the end-to-end salary payout process to identify problems we can solve that will truly make a impact.
3
Crafted a brand positioning and design system
We worked with central brand team to on understanding the competitive landscape while we are planning design system we would like to use
3
Crafted a brand positioning and design system
We worked with central brand team to on understanding the competitive landscape while we are planning design system we would like to use
3
Crafted a brand positioning and design system
We worked with central brand team to on understanding the competitive landscape while we are planning design system we would like to use
4
Design and usability testing
We split into 3 different squads that handles each domain and did usability testings
4
Design and usability testing
We split into 3 different squads that handles each domain and did usability testings
4
Design and usability testing
We split into 3 different squads that handles each domain and did usability testings
What we did
What we did
1
Qual: In-depth interview with Riders
Get rich qualitative data on the Rider’s perception of current salary payout experience, their financial habits, goals and challenges.
1
Qual: In-depth interview with Riders
Get rich qualitative data on the Rider’s perception of current salary payout experience, their financial habits, goals and challenges.
1
Qual: In-depth interview with Riders
Get rich qualitative data on the Rider’s perception of current salary payout experience, their financial habits, goals and challenges.
2
Qual: Survey design
Validate Filipino rider’s financial habits we discover from research #1, getting bigger samples from the 30K riders we have in the Philippines.
2
Qual: Survey design
Validate Filipino rider’s financial habits we discover from research #1, getting bigger samples from the 30K riders we have in the Philippines.
2
Qual: Survey design
Validate Filipino rider’s financial habits we discover from research #1, getting bigger samples from the 30K riders we have in the Philippines.
3
Quant: Data Analysis
Analyse survey responses to hypothesize insights about riders' financial conditions based on demographics, delivery performance, and behaviour (e.g. income and shift frequency).
3
Quant: Data Analysis
Analyse survey responses to hypothesize insights about riders' financial conditions based on demographics, delivery performance, and behaviour (e.g. income and shift frequency).
3
Quant: Data Analysis
Analyse survey responses to hypothesize insights about riders' financial conditions based on demographics, delivery performance, and behaviour (e.g. income and shift frequency).
Outcome
1
Informed product decisions through research efforts
These have helped the product team to better understand the users and prioritise what goes into the first version. Additionally, together with growth team we managed to strategise go-to-market plans and also worked with brand agencies to position our product.
1
Informed product decisions through research efforts
These have helped the product team to better understand the users and prioritise what goes into the first version. Additionally, together with growth team we managed to strategise go-to-market plans and also worked with brand agencies to position our product.
1
Informed product decisions through research efforts
These have helped the product team to better understand the users and prioritise what goes into the first version. Additionally, together with growth team we managed to strategise go-to-market plans and also worked with brand agencies to position our product.
2
Problem definition to solutioning took 5 weeks
We were laser focus so we manage to come up with the first concept without jumping to the initial idea.
2
Problem definition to solutioning took 5 weeks
We were laser focus so we manage to come up with the first concept without jumping to the initial idea.
2
Problem definition to solutioning took 5 weeks
We were laser focus so we manage to come up with the first concept without jumping to the initial idea.
3
Brand creation with brand agency
We developed the brand from zero, narrating the indicative product roadmap, I came up with the brand RFP brief and worked closely with the Brand Director to liaise with agencies to bring it to live.
3
Brand creation with brand agency
We developed the brand from zero, narrating the indicative product roadmap, I came up with the brand RFP brief and worked closely with the Brand Director to liaise with agencies to bring it to live.
3
Brand creation with brand agency
We developed the brand from zero, narrating the indicative product roadmap, I came up with the brand RFP brief and worked closely with the Brand Director to liaise with agencies to bring it to live.
Team Members
Cyndy Messah – Lead Product Designer
Jolyn Lim – Product Designer
Sam Chui – Product Specialist
Fiona Huang – Product Analyst
Hazel Teng – PM, Account
Lakshmi Narasimhan – PM, Transfer
Tools
Tools
Figma
GSuite
Miro
