Mobile
Communty platform
UX
UI
Post POC validation
KasetGo: Connecting Thai farmers with others and farming experts
KasetGo: Connecting Thai farmers with others and farming experts
KasetGo: Connecting Thai farmers with others and farming experts
KasetGo: Connecting Thai farmers with others and farming experts
KasetGo: Connecting Thai farmers with others and farming experts
KasetGo: Connecting Thai farmers with others and farming experts
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Upon validating our hypothesis from the first Proof of Concept that farmers indeed looks for quality, credible, hyperlocal agri knowledge content, Yara ramped up the investment and partnered with DTAC, one of the biggest telco in Thailand market to grow the product. This time, we are focusing on improving the user experience, crafted a brand and scale the growth of our user base to other crops.
Timeline
2019
Company
Yara International
Role
Sr. UX Designer
Timeline
2019
Company
Yara International
Role
Sr. UX Designer
Approach
Approach
1
Build context and learnings through existing user research
The previous team have spoken to >30 farmers, specifically durian farmers. We began to understand the mental model on how farmers face an issue and the different source of help they are getting from.
1
Build context and learnings through existing user research
The previous team have spoken to >30 farmers, specifically durian farmers. We began to understand the mental model on how farmers face an issue and the different source of help they are getting from.
1
Build context and learnings through existing user research
The previous team have spoken to >30 farmers, specifically durian farmers. We began to understand the mental model on how farmers face an issue and the different source of help they are getting from.
2
Journey mappings
We begin to flesh out on what a hero journey looks like, first is when a farmer is consuming a content that was shared by fellow farmers, second is when they have issues and wanted to get help from the community.
2
Journey mappings
We begin to flesh out on what a hero journey looks like, first is when a farmer is consuming a content that was shared by fellow farmers, second is when they have issues and wanted to get help from the community.
2
Journey mappings
We begin to flesh out on what a hero journey looks like, first is when a farmer is consuming a content that was shared by fellow farmers, second is when they have issues and wanted to get help from the community.
3
Design the features based on the product guiding principles
We formulated guiding principles based on our farmers' attitude and behaviour in doing so to better ease them adopting the platform and feel belong in this digital farming community.
3
Design the features based on the product guiding principles
We formulated guiding principles based on our farmers' attitude and behaviour in doing so to better ease them adopting the platform and feel belong in this digital farming community.
3
Design the features based on the product guiding principles
We formulated guiding principles based on our farmers' attitude and behaviour in doing so to better ease them adopting the platform and feel belong in this digital farming community.
4
Build a UI library with rebranding in mind
We are building the product while working on the brand with a brand agency. So we ensure that we can change it at the atomic and component level once the brand is ready.
4
Build a UI library with rebranding in mind
We are building the product while working on the brand with a brand agency. So we ensure that we can change it at the atomic and component level once the brand is ready.
4
Build a UI library with rebranding in mind
We are building the product while working on the brand with a brand agency. So we ensure that we can change it at the atomic and component level once the brand is ready.
Outcome
Team Members
Cyndy Messah – Lead Product Designer
Andy Leong – Product Lead
Hannan Shaik – Engineering Lead
Natchaya Sukkaew (Ta) – Product Specialist
Natcha Janha (Mo) – Product Designer
Somka-ne Emawat (Oat) – Agronomist
Kanya Wongsangnoi (Tar) – Content Creator
Varalee Sangkaew (Jao) – Moderator
Tools
Tools
Figma
Whimsical
Line
