mobile
conversational design
brand
Suzu: Your Health Check-up Assistant
Suzu: Your Health Check-up Assistant
Suzu: Your Health Check-up Assistant
Suzu: Your Health Check-up Assistant
Suzu: Your Health Check-up Assistant
Suzu: Your Health Check-up Assistant
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.
Started a health app with former coworkers who are passionate about healthcare due to our personal struggle that could have been prevented by doing regular check up. Our goal is simple, we want to simplify the journey of getting yourself checked. As someone with Hepatitis B, I get a blood test every six months, with lab results laying around that could've told me the trend over time.
PS: We decided to pause this project and pursue our personal goals.





Timeline
2018
Company
Confab Health
Role
Product Design & Brand
Timeline
2018
Company
Confab Health
Role
Product Design & Brand
How might we make check-ups for patients with pre-existing conditions more manageable?
How might we make check-ups for patients with pre-existing conditions more manageable?
How might we make check-ups for patients with pre-existing conditions more manageable?
How might we make check-ups for patients with pre-existing conditions more manageable?
How might we make check-ups for patients with pre-existing conditions more manageable?
How might we make check-ups for patients with pre-existing conditions more manageable?
Patients Journey
Patients Journey
1
Make an appointment
Patient will usually call and make an appointment with their doctor
1
Make an appointment
Patient will usually call and make an appointment with their doctor
1
Make an appointment
Patient will usually call and make an appointment with their doctor
2
Get their blood drawn
Patient visits the clinic and get their blood sample drawn
2
Get their blood drawn
Patient visits the clinic and get their blood sample drawn
2
Get their blood drawn
Patient visits the clinic and get their blood sample drawn
3
Notified to collect their result
Patient will have to visit the clinic to have their report explained
3
Notified to collect their result
Patient will have to visit the clinic to have their report explained
3
Notified to collect their result
Patient will have to visit the clinic to have their report explained
4
Consult with the doctor based on the result
Patient typically spent so little time here with their doctor
4
Consult with the doctor based on the result
Patient typically spent so little time here with their doctor
4
Consult with the doctor based on the result
Patient typically spent so little time here with their doctor
5
Schedule for the next test in 6-12 months
Patient sometimes downplay the importance and forget about it
5
Schedule for the next test in 6-12 months
Patient sometimes downplay the importance and forget about it
5
Schedule for the next test in 6-12 months
Patient sometimes downplay the importance and forget about it
Value Propositions
Value Propositions
🤒
Patients
Control and access over my health data, never missed on the next check-ups/follow-ups, spend time with the doctor asking the right questions
🤒
Patients
Control and access over my health data, never missed on the next check-ups/follow-ups, spend time with the doctor asking the right questions
🤒
Patients
Control and access over my health data, never missed on the next check-ups/follow-ups, spend time with the doctor asking the right questions
🩺
Doctor
Better care for the patients by having a bigger picture of the patient’s health, better advise patients and reduce cognitive load
🩺
Doctor
Better care for the patients by having a bigger picture of the patient’s health, better advise patients and reduce cognitive load
🩺
Doctor
Better care for the patients by having a bigger picture of the patient’s health, better advise patients and reduce cognitive load
🧪
Laboratory
Moving away from the traditional system to a digitised system, improve patient retention and therefore improve revenue
🧪
Laboratory
Moving away from the traditional system to a digitised system, improve patient retention and therefore improve revenue
🧪
Laboratory
Moving away from the traditional system to a digitised system, improve patient retention and therefore improve revenue
Solution
Solution
We envision how the journey map looks like based on the current behaviour observed on how the patient ended up getting blood test.
We envision how the journey map looks like based on the current behaviour observed on how the patient ended up getting blood test.










Patient registers for an account when the e-report is ready.
Patient registers for an account when the e-report is ready.





Patient gets reminder to book an appointment.
Patient gets reminder to book an appointment.





We asked ourselves, "What if you can draw your blood conveniently and safely at home?"
Outcome
We are in the midst of getting one of the leading labs in Malaysia by running a pilot for 1,000 lab tests. We estimate that if we can serve the whole 8 labs in Malaysia, it can add up to 200,000 tests per year.
Tools
Tools
Sketch
Photoshop
Team Members
Cyndy Messah – Design & Brand
Waqas Awan (PhD) – Product & Content
Latt Mansor (PhD) – Business
Padmagirisan Subramanian – Engineering
Nikita Wibisono – Illustration

