Mobile
Dogfooding
Survey Design
Deployed 1000 N4 e-scooters into the wild
Deployed 1000 N4 e-scooters into the wild
Deployed 1000 N4 e-scooters into the wild
Deployed 1000 N4 e-scooters into the wild
Deployed 1000 N4 e-scooters into the wild
Deployed 1000 N4 e-scooters into the wild
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
N4 is the latest addition to Neuron's fleet, meticulously crafted with comfortable riding experience and shared mobility. As launch plans in Melbourne take shape, our design team spearheaded several initiatives, including gathering rider feedback and creating an impactful press release publicity, all while operating without a marketing budget.
When
2023
Company
Neuron Mobility
Role
Design & Research Lead
When
2023
Company
Neuron Mobility
Role
Design & Research Lead
Approach
Approach
1
Context building
N4 has been 2 year in the making, design team sat down with the Hardware Product team to understand and align on the key features and the feedback we would like to collect.
1
Context building
N4 has been 2 year in the making, design team sat down with the Hardware Product team to understand and align on the key features and the feedback we would like to collect.
1
Context building
N4 has been 2 year in the making, design team sat down with the Hardware Product team to understand and align on the key features and the feedback we would like to collect.
2
Go-to-market planning
Together with Product team, we envision on how these 1000 e-scooters will be deployed and define the goal for each deployments by mapping out the journey. We define the target Riders, and list out hypothesis together with Product and Data team.
2
Go-to-market planning
Together with Product team, we envision on how these 1000 e-scooters will be deployed and define the goal for each deployments by mapping out the journey. We define the target Riders, and list out hypothesis together with Product and Data team.
2
Go-to-market planning
Together with Product team, we envision on how these 1000 e-scooters will be deployed and define the goal for each deployments by mapping out the journey. We define the target Riders, and list out hypothesis together with Product and Data team.
3
Hardware test internally (dogfooding)
In order to get early feedback, we planned internal testing and recruited our own employee to try the e-scooter and gather feedback internally first, this way we don't have to recruit and deal with NDA.
3
Hardware test internally (dogfooding)
In order to get early feedback, we planned internal testing and recruited our own employee to try the e-scooter and gather feedback internally first, this way we don't have to recruit and deal with NDA.
3
Hardware test internally (dogfooding)
In order to get early feedback, we planned internal testing and recruited our own employee to try the e-scooter and gather feedback internally first, this way we don't have to recruit and deal with NDA.
4
Getting feedback from real users
We will roll this our in staggered manner, so we needed to plan what will be the feedback mechanism we can collect from the app.
4
Getting feedback from real users
We will roll this our in staggered manner, so we needed to plan what will be the feedback mechanism we can collect from the app.
4
Getting feedback from real users
We will roll this our in staggered manner, so we needed to plan what will be the feedback mechanism we can collect from the app.
Hardware testings
Our in-house team along with chosen friends & family in Singapore 🇸🇬 and Melbourne 🇦🇺 participated in a series of trials to evaluate our operational preparedness, the riding experience, and equip us for the actual launch.
What we did
What we did
📣
Designed an awareness piece about N4
We formulated the value proposition to help introduce N4 to the riders
📣
Designed an awareness piece about N4
We formulated the value proposition to help introduce N4 to the riders
📣
Designed an awareness piece about N4
We formulated the value proposition to help introduce N4 to the riders
📜
How to ride, safety precautions and city regulations
To better equiped our inexperienced riders especially, we crafted a how-to-ride page so that can get familiarised with the e-scooter and the local regulations.
📜
How to ride, safety precautions and city regulations
To better equiped our inexperienced riders especially, we crafted a how-to-ride page so that can get familiarised with the e-scooter and the local regulations.
📜
How to ride, safety precautions and city regulations
To better equiped our inexperienced riders especially, we crafted a how-to-ride page so that can get familiarised with the e-scooter and the local regulations.
👂
Collect feedback
We wanted to get specific feedback so we designed a survey upon completing a ride with N4.
👂
Collect feedback
We wanted to get specific feedback so we designed a survey upon completing a ride with N4.
👂
Collect feedback
We wanted to get specific feedback so we designed a survey upon completing a ride with N4.
Outcome
Overall N4 has been perceived as a successful and welcomed upgrade
5% uplift in market share after a month of launch
89.5% said they would "Absolutely" take another ride with N4
Positive feedback on suspension, acceleration and hill climbing capability and feel safer on N4, thanks to the indicators, suspension, and responsiveness
Team Members
Cyndy Messah – Lead Product Designer
Stephanie Widjaja – Associate Product Manager, Hardware
Karan Shetti - Senior Product Manager, Hardware
Megumi Takeda - UX Researcher
Dongmei Hu – Product Manager
Chelsea Bainbridge – Marketing Associate
Kenneth Thio – Product Designer
Pitchapa – Visual & Motion Designer
Tools
Tools
Figma
GSuite
Typeform
