mobile
UX
AR
Navigating city regulations and GPS challenges to improve parking experience
Navigating city regulations and GPS challenges to improve parking experience
Navigating city regulations and GPS challenges to improve parking experience
Navigating city regulations and GPS challenges to improve parking experience
Navigating city regulations and GPS challenges to improve parking experience
Navigating city regulations and GPS challenges to improve parking experience
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
City regulation on e-scooters pose parking challenges for our riders to park near their destination. Moreover, a trip can only end in permitted parking zones. Coupled with unreliable GPS, this could lead to undesirable user experiences. Our goal is to improve this journey thoroughly, all while strictly maintaining compliance with diverse city regulation across our operating markets.
Timeline
2022
Company
Neuron Mobility
Role
Designer
Timeline
2022
Company
Neuron Mobility
Role
Designer
Approach
Approach
1
Understanding the landscape and competitors
We did an review on how the current end trip flow works for all markets as each might have different rules. We also checked on what our competitors are currently doing.
1
Understanding the landscape and competitors
We did an review on how the current end trip flow works for all markets as each might have different rules. We also checked on what our competitors are currently doing.
1
Understanding the landscape and competitors
We did an review on how the current end trip flow works for all markets as each might have different rules. We also checked on what our competitors are currently doing.
2
Digest the current implementation and technical capabilities
Together with Engineering team, we need to have a better view on how the current implementation look like and identify the edge-cases. Since we are using Google ARCore, we also carefully understand what it does and come up with an intuitive user experience.
2
Digest the current implementation and technical capabilities
Together with Engineering team, we need to have a better view on how the current implementation look like and identify the edge-cases. Since we are using Google ARCore, we also carefully understand what it does and come up with an intuitive user experience.
2
Digest the current implementation and technical capabilities
Together with Engineering team, we need to have a better view on how the current implementation look like and identify the edge-cases. Since we are using Google ARCore, we also carefully understand what it does and come up with an intuitive user experience.
3
Voice of Riders
We reviewed the last 6 months trip feedback qualitatively with regards to the riders' parking experience and helped us formed guiding principles in what we designed.
3
Voice of Riders
We reviewed the last 6 months trip feedback qualitatively with regards to the riders' parking experience and helped us formed guiding principles in what we designed.
3
Voice of Riders
We reviewed the last 6 months trip feedback qualitatively with regards to the riders' parking experience and helped us formed guiding principles in what we designed.
Learnings
Learnings
1
Rider-centric localisation
We collaborated with the Communications team, who have been gatekeeping all the terminologies used in various markets. However, those terminologies are city council’s focused and don’t make sense to our end-users, the riders. We applied product design principles and backed them up with testing with the local team to back our idea to convince our team internally.
1
Rider-centric localisation
We collaborated with the Communications team, who have been gatekeeping all the terminologies used in various markets. However, those terminologies are city council’s focused and don’t make sense to our end-users, the riders. We applied product design principles and backed them up with testing with the local team to back our idea to convince our team internally.
1
Rider-centric localisation
We collaborated with the Communications team, who have been gatekeeping all the terminologies used in various markets. However, those terminologies are city council’s focused and don’t make sense to our end-users, the riders. We applied product design principles and backed them up with testing with the local team to back our idea to convince our team internally.
2
Staggered roll-outs while fixing the kinks
We asked the operation team to help us test a few use cases to ensure that it’s working as expected and also to give it a spin in a real-world scenario. My Senior PM orchestrated the staggered roll-out, starting from staff-only to close group and slowly opening up to more cities. This is helpful where it helps with the speed to market, learning and fixing it along the way.
2
Staggered roll-outs while fixing the kinks
We asked the operation team to help us test a few use cases to ensure that it’s working as expected and also to give it a spin in a real-world scenario. My Senior PM orchestrated the staggered roll-out, starting from staff-only to close group and slowly opening up to more cities. This is helpful where it helps with the speed to market, learning and fixing it along the way.
2
Staggered roll-outs while fixing the kinks
We asked the operation team to help us test a few use cases to ensure that it’s working as expected and also to give it a spin in a real-world scenario. My Senior PM orchestrated the staggered roll-out, starting from staff-only to close group and slowly opening up to more cities. This is helpful where it helps with the speed to market, learning and fixing it along the way.
Outcome
Improved end trip rates by 11%
Reduced unnecessary restrictive parking zones by 8%
Team Members
Cyndy Messah – Lead Product Designer
Sena Lim – Senior Product Manager
Kenneth Thio – Associate Product Designer
Pitchapa – Visual & Motion Designer
Jaira Cruz – Associate UX Researcher
Yafang Tan – Product Analyst
Carl – Tech Lead
Tools
Tools
Figma
Miro
GSuite
